As much as 70% of media spend receives no human attention*.
So what is that really costing you?
*Nelson-Field, K., & Riebe, E. (2017). The case for a more robust online viewability metric. Admap, September 2017. WARC.
By not planning for attention, there’s no guarantee that your ads can even find your target market.
Poor performing channels, ineffective branding and buying non-human inventory all add up to meaning wasted resourcing and spending, not to mention detrimental short and long-term damage to your bottom line.
Effective use and adoption of attention measurement means that you’re giving your ads the best opportunity to be seen, and be effective, with your target audience.
Drive your business forward by effectively using attention so that your investments and strategies are fine tuned to reach and engage with real audiences.
Not many people know how powerful, and flexible, attention measurement can be throughout the campaign lifecycle. It can be used at crucial stages of strategy, planning, buying and optimisation - or better still, every step of the way. We can show you how!
Your campaign strategy defines the objectives, target audience, messaging, and tactics to achieve specific goals.
Using attention effectively during this phase, you’re giving yourself the best opportunity to place ads and funds in the places that humans are actually paying attention, enhancing the possibility of achieving brand and campaign goals.
The Secret to Campaign Success? Focus Where It Matters.
Campaigns that ran on higher attention platforms reported a 74% increase in the number of very large business effects achieved after the campaign ran (i.e. profitability, customer acquisition etc).
Media buying and creative development, when combined with attention measurement, involve strategically purchasing ad placements and creating compelling content while analysing audience attention levels to optimise message delivery, boost engagement, and enhance overall campaign performance.
Spend smarter and maximise opportunities
3-11% increased efficiency and avg. saving of $2.5m USD annually.
In-flight media measurement, enhanced with attention measurement, involves real-time monitoring of campaign performance and audience attention levels to optimise ad placements, refine spends, and maximise both engagement and overall campaign effectiveness.
Boost Attention, Lower CAC with In-Flight Optimisation
In-flight optimisation delivered increased active attention, CTR and conversion while reducing CAC by 30%
Not many people know how powerful, and flexible, attention measurement can be throughout the campaign lifecycle. It can be used at crucial stages of strategy, planning, buying and optimisation - or better still, every step of the way. We can show you how!
Your campaign strategy defines the objectives, target audience, messaging, and tactics to achieve specific goals.
Using attention effectively during this phase, you’re giving yourself the best opportunity to place ads and funds in the places that humans are actually paying attention, enhancing the possibility of achieving brand and campaign goals.
The Secret to Campaign Success? Focus Where It Matters.
Campaigns that ran on higher attention platforms reported a 74% increase in the number of very large business effects achieved after the campaign ran (i.e. profitability, customer acquisition etc).
Media buying and creative development, when combined with attention measurement, involve strategically purchasing ad placements and creating compelling content while analysing audience attention levels to optimise message delivery, boost engagement, and enhance overall campaign performance.
Spend smarter and maximise opportunities
3-11% increased efficiency and avg. saving of $2.5m USD annually.
In-flight media measurement, enhanced with attention measurement, involves real-time monitoring of campaign performance and audience attention levels to optimise ad placements, refine spends, and maximise both engagement and overall campaign effectiveness.
Boost Attention, Lower CAC With In-Flight Optimisation
In-flight optimisation delivered increased active attention, CTR and conversion while reducing CAC by 30%
Amplified Intelligence has carried out data collections across the globe on all major platforms. And are armed with more than 38 billion human data points from over 1.3 million humans. This data has been trusted to optimise more than $1.25 billion dollars in ad spend, driving meaningful outcomes for some of the world’s biggest brands and agencies.
Creative Testing
Test your branded creative and messaging using real human attention in real environments.
attentionTRACE collects brand specific attention and emotion data, which is coupled with benchmarking tools to help you discover how and where to tailor your activities for the best return on your investment.
Using sophisticated eye-tracking tech spanning TV, mobile and offline mediums, attentionTRACE allows brands, advertisers and media platforms to record the exact amount of attention real audiences are paying to their ads.
Campaign Strategy
attentionPLAN® is the perfect solution
to help you accurately plan your advertising spend toward the most effective advertising inventory, maximising the return on your ad investments.
Discover precisely which platforms, formats and channels you should invest in to not only generate short or long-term uplift for your business, but reduce wasted spend.
Leverage the largest human attention dataset to effectively plan advertising campaigns toward capturing the most relevant and qualified attention across TV, web, social and streaming environments.
Campaign Performance
Gain unparalleled insight into the audience viewing behaviours of your ads, while being provided actionable, human attention-driven recommendations that help deliver greater return on ad investment.
attentionPROVE® is a an attention measurement tag that allows you to see precise audience attention for your campaigns, allowing you to focus on targeting quality impressions, reduce waste, and ultimately boost your ROI.
Track differing attention behaviours toward display and video ads across major web, social and streaming platforms.
Amplified Intelligence provides the largest, most sophisticated, and ethically sourced attention dataset, enabling platform owners, publishers, agencies, and brands to create human-centric media strategies that drive real audience engagement, deliver measurable business outcomes, and set the benchmark for best-practice attention measurement.
Amplified Intelligence is committed to transparency, offering clear insights into how data is collected, processed, and reported, ensuring clients understand the full value of the metrics.
Our metrics are backed by rigorous academic research and peer-reviewed methodologies, ensuring that the data is reliable, credible, and trusted by industry leaders.
Our data collection methods comply with global privacy standards and ethical guidelines, ensuring that attention metrics are gathered responsibly and transparently.
Amplified Intelligence’s data is used by top brands and agencies worldwide, backed by rigorous academic research and the largest attention dataset.
Amplified Intelligence boasts the largest omnichannel dataset, covering multiple platforms and formats, offering unparalleled breadth and depth of attention insights across the media landscape.
Attention can be used in addition to your existing measurement practices, providing evidence about attentive performance in advertising that ultimately improves campaign outcomes and business results.
Attention metrics are based on real-time human behaviour, captured from real-world environments, ensuring accurate and actionable insights that reflect genuine engagement.
Data is continuously collected, providing up-to-date insights and trends that reflect current audience behaviours, ensuring that your media strategies are always based on the latest information.
We’re the market leaders in attention metrics who are dedicated to helping our customers grow
At Amplified, we don’t just measure attention - we redefine it.
While others rely on surface-level metrics and lab-based assumptions, our real-world, science-backed insights empower you to outperform, outsmart, and outlast the competition with campaigns that drive impact where it matters most.
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World’s largest attention dataset
Online and offline media
Natural environment testing
Lab environment testing
Granular reporting and insights
Global coverage
End-to-end attention solutions
Gaze tracking
Pose estimation
Facial detection
API Integrations
Multi-human measurements (attention, context, emotion)
Native platforms
Simulated portals
Transparent unit of measure
Granular attention metrics (active, passive, non-attention)
Meaningful brand outcomes and metrics (short and long-term)
Attention seconds by ad and format
Validated, peer-reviewed methodologies
Scalable for all campaign and media
Grounded in academia
Ethical, compliant and transparent data processes
Are you ready to lead the charge with the adoption of attention metrics in your business?
At Amplified, we’re here to help get you started.
As your trusted attention partner, we can help you implement attention across your organisation. With handy tips making it easy to pitch to clients and ways that your whole team can use attention to increase performance.
Without effectively using attention you could be helping grow your competitors market share, wasting your ad spend and costing you sales. We can show you how you can stand tall in your category by adopting attention.
Your ad inventory could be seriously undervalued if you’re not showcasing real human engagement. Show advertisers exactly how attentive your platform is and why you should be getting a bigger share of their budget.
Let our customer success team take you through a personalised demo or try it for yourself.
Contact us
